Project
Airfryer XXL Redesign
Improve functions and user flow based on user research
University project with Philips | UX design
INTRODUCTION
Premium functionalities for a premium product
Intensively analyzed the product in the course "Usability and User Experience Assessment in Design" to uncover attention points and propose a redesign for Philips.
ABOUT
Duration | 4 months
My role | UX researcher, UX/UI Designer
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Team | Team of 4
USER PERSONAS
After user research, we generate user personas. User personas and scenarios revealed that the product should be equipped with more comprehensive functionalities for different use cases.
MARKET RESEARCH & VISION
Embrace necessary advanced technology with a low price increase to help the product become more competitive
Current Philips Airfryer is position as a high-end technology product but with limited smart features. The high product price has a significant disadvantage in price-cutting competition in the air fryer market. Furthermore, the unfriendly interface and insufficient information negate a huge customer base.
By STP analysis (Segmentation, Targeting, Positioning), we paint a new vision for the future Philips Airfryer.
FINAL DESIGN
The final design includes redesigning the user interface and workflow based on research. Next, introduces an automated weighing system that together with an extensive library of recipes to enhance usability as well as increase market segmentation.
｜Program Introduction Video｜Automated Weighing System | High-Resolution Screen |
EVALUATION
Desired
We conducted evaluations with target users. The evaluations include each user conducting 2 cooking tasks by using the product. After the tasks, they were interviewed. In the end, filled in the AttrakDiff survey. The results are positive and constructive.
